As we move into 2025, one trend is set to dominate the multifamily leasing landscape: verification. In a world increasingly concerned with security, accuracy, and efficiency, the ability to thoroughly verify applicants and their information is no longer a luxury—it’s a necessity.

From protecting properties against fraud to streamlining the leasing process, verification is reshaping how multifamily operators approach leasing. Here’s why 2025 is the Year of Verification and what it means for your business.

Why Verification Is Essential in 2025

The multifamily industry faces mounting challenges, including:

1. Increasing Fraud: Fraudulent rental applications are on the rise, with property managers reporting a 40% increase in fraudulent IDs and falsified income documents in the past three years. This trend shows no sign of slowing in 2025.
2. Evolving Resident Expectations: Modern renters demand a fast, seamless leasing experience. Verification technologies can speed up application approvals while maintaining accuracy.
3. Compliance and Fairness: Privacy laws and fair housing regulations require rigorous processes to ensure consistent and unbiased application handling. Verification helps properties meet these obligations.

Top Verification Trends for 2025

1. ID Verification Tools

Gone are the days of relying on manual ID checks. In 2025, properties are turning to digital ID verification platforms that integrate with government databases like the DMV. For example, Umbrello’s ID verification system can identify fake IDs in seconds, ensuring applicants are who they say they are.

2. Verification as the First Barrier to Entry

Verification isn’t just a tool for the leasing process—it starts at the tour. Ensuring prospective renters are verified before stepping foot on the property protects the safety of onsite teams and avoids wasting time on fraudulent prospects. Screening IDs at this stage acts as the first line of defense, ensuring only legitimate renters move forward. With tools like Umbrello’s DMV Screening system, you can catch potential risks early, saving time and safeguarding your staff.

3. Income Verification Made Reliable

Income verification has long been a challenging aspect of the leasing process. Relying on documents like pay stubs, tax returns, or bank statements often leaves room for inaccuracies or potential fraud. In 2025, properties are adopting solutions that cross-check income details against trusted third-party sources, such as payroll providers, financial institutions, or employment records.

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This method ensures that the information provided by applicants is accurate and trustworthy, reducing the risk of leasing to unqualified renters. Additionally, by using reliable verification systems, property managers can minimize delays and make informed leasing decisions more efficiently.

4. Integrated Verification Platforms

Properties are moving away from fragmented systems and embracing integrated verification platforms. These systems consolidate ID, income, and insurance verification into a single dashboard, simplifying workflows for property managers.

The Benefits of Embracing Verification

1. Fraud Prevention: Verification technologies catch fraudulent documents and identities before they become costly problems.
2. Faster Leasing: Automation reduces manual processing time, enabling properties to approve applications faster and fill vacancies more quickly.
3. Better Resident Experiences: A streamlined, accurate leasing process builds trust with prospective renters, setting the tone for a positive relationship.
4. Onsite Team Safety - Holding an ID in your leasing office drawer is no longer enough. Keeping your onsite team physically safe should be a top priority, which is why screening early on in the process is a necessity. 

2025: A Leap Forward for Multifamily

Verification isn’t just a trend—it’s a transformation. Properties that invest in advanced verification tools in 2025 will not only reduce risks but also position themselves as leaders in the multifamily industry.

At Umbrello, we’re proud to be at the forefront of this shift, offering cutting-edge verification solutions designed to protect your property, streamline leasing, and elevate the resident experience.

Ready to future-proof your leasing process? Discover how Umbrello can help you embrace the verification revolution.